The very first in the collection, Lou Lou is the founder of The Doll Collective. Found wandering around Berkley Square at 7am after a night of dancing and gin fizz, Lou Lou could remember nothing except her name. The London papers were full of reports of a mysterious debutante turning heads at every prominent party, but no-one knew from whence she came, making her all the more alluring and intriguing. To help her regain her memory, she started The Doll Collective – a club for fabulous people who appreciate the finer things in life: dancing, jazz, high tea, higher fashion, and, of course, beautiful dolls. In doing so, she hopes that someone can help her stitch together her past, and take her on new adventures to craft an exciting future. Right now, she’s a blank slate; she needs your help to reimagine her personality, her place in life and, more importantly, her wardrobe!
Lou Lou is colour printed on cotton with underwear, shoes and a fox stole (the essentials, honey). Stuffing, a silver heart and a unique pouch of embellishments is included in every box, as well as a suggested dress pattern. The material you make the dress up in is up to you – and her, obviously. Let your imagination run wild!
Send us your pictures of your completed Lou Lou, and any snaps you get of her while out and about to email@example.com or post them on Instagram tagging @thedollcollective #loulou. Lou Lou can’t wait to show us what she’s made of!